Media Agencies Commit to Landmark Trading Platform
01/04/2008 - Category: Press releases
Buying groups unite in support of UK’s first online trading platform for offline media
• MediaEquals launch heralds turning point for UK media trading
• ‘Online stock market for advertising space’ - groundbreaking web-based media trading tool attracts leading media owners
• Biggest change in media trading since introduction of Excel
• Pilot offers major players unprecedented cost efficiencies and growth opportunities
1st April 2008: MediaEquals (www.mediaequals.com), the UK’s first independent online trading platform for offline media (print, outdoor and radio), today launches a major pilot championed by leading UK media agencies and in partnership with key media owners - heralding...
View / Download Press Release (1st April 2008)
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